And lift ticket deals for seniors can simply be an incentive to keep skiing or good PR based on the hope that the senior skier is accompanied by generations of family members.

Reduced ticket rates can also be an acknowledgment of the support seniors offered the ski industry in their previous decades. Lower prices can be, in part, a recognition that most senior citizens are well past their prime earning years and highest income levels.

There seem to be multiple reasons for this trend.

Sign up for TPG’s free daily email newsletter for more travel stories and tips delivered each morning to your inbox! (Photo courtesy of Grandpa Points/The Points Guy) Rather, they are encouraging them to stay on the slopes by reducing lift ticket prices for seniors. The ski industry in the United States is certainly not writing off the enthusiasts who helped build and sustain their business for the last 50 years. Citizens over the age of 65 will make up 20% of the nation’s population within a decade.īut reaching a golden age doesn’t mean that senior skiers have to stay home and pack away their equipment.

The post-World War II baby boom is swelling the ranks of senior citizens in the U.S.

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